Is Apple overwhelming the consumer?

More things are leaking about the next event from Apple. But as I am reading through what is set to be presented, I can't help but wonder if Apple is overwhelming the consumer with all the options? I think releasing a new phone model every year is already quite a big deal, and it is great (IF the new model comes with something innovative), but at this point they keep releasing 3 new models with different specs, and then they're presenting the Watch and some other things. I feel like this makes things harder on the consumer, not easier.