Apple made more from its wearables and services businesses, as compared to its iPhone business. Does this point of a paradigm shift? Apple TV Plus costs less but for less content. It is such unfamiliar territory for this company.
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Jayden
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There is no doubt that Apple finds itself in unfamiliar territory. Whether or not it will shake the underdog tag will depend on many factors, including how the competition responds to the company's entry and marketing efforts.
Jamiex
There is divided opinion on this matter, but Apple TV Plus isn't a direct competitor to the likes of Netflix or Hulu otherwise, the company wouldn't give a free year of service to select customers.
GregP
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Heh, Apple being described as an "underdog" is definitely something I didn't think I'd ever see! It's amazing how much things change over time. Are there any people left standing in those long lines to purchase the newest iPhone?
Aba1940
I wouldn't say things looks so bad for Apple despite iPhone sales falling in recent times. They are 'underdogs' when compared to Netflix, HBO Max or Disney Plus. Nonetheless, things could suddenly change, then everyone will start talking about... See more
Clyde33
Apple is facing all kinds of criticism when all it has done is swim in unfamiliar waters. Like many other smartphone companies, it has previously made more in services revenue and less in iPhone sales. It feels like Apple TV Plus will be... See more